If you have even the teeny-tiniest inclination that you may want to run for office someday, and you haven’t registered your own name as a website address (“FirstnameLastname.com,” etc.), then you’re a blooming idiot.
Once your name becomes even slightly recognizable, it’s too late and someone will quickly capitalize on your delay. There’s no excuse – registering a domain name takes just a few minutes and costs about $10.00.
The latest person to learn this painful lesson is former Utah Governor and newly-declared Presidential candidate Jon Huntsman. Huntsman has registered “www.jonhuntsmanjr.com” for his campaign.
Why jonhuntsmanjr.com? Well, it turns out that www.jonhuntsman.com was already taken…and, ouch, it’s not very helpful to Huntsman’s presidential ambitions.
Whoever created the site (the whois domain registration is set to private) has posted a letter from Huntsman to Obama:
Adding to the zing of this love letter to Obama is the pink heart background and this cutesy little logo, making a heart out of Obama’s “O” logo:
Adorable, right? Heh.
What’s not so adorable for Huntman’s campaign is his poor internet presence. Most people, when searching for a candidate will type in “JohnDoe.com” and then if that doesn’t work, run an internet search. Well, today, within hours of Huntsman’s press conference officially announcing his candidacy, here’s the top search results on Google for “jon huntsman:”
- The “Jon Huntsman, Jr.” Wikipedia page
- A TIME article that’s over a month old
- A Daily Beast article that’s nearly two months old
- Erick Erickson’s RedState article titled “Why I will not support Jon Huntsman. Ever.”
- An Economist article titled “Jon Huntsman: The perils of hype”
- The website for the current Utah Governor, Gary Herbert
- An ABC News article about today’s campaign announcement
So his official website barely cracks the Top 10, the top two articles are old and losing relevance by the day, and the next two are negative. Yeah, whoever is managing search engine optimization for this campaign needs to put in some overtime this week.