From the Slate:
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President Obama’s campaign has a new one-word slogan: “Forward.”
Unveiled in a seven-minute video that the president’s reelection team is using to kick-off the general election, the new slogan replaces its 2008 predecessor, “Change.” It also comes after the president’s team has experimented with such less-than-pithy slogans like “Win The Future.”
The video previews much of what is expected to be the president’s 2012 pitch to voters. It begins by reminding Americans of the dire state of the U.S. economy when Obama took office in early 2009, and then goes on to tout the president’s first-term accomplishments, including the end of the Iraq War and Don’t Ask Don’t Tell, as well as Wall Street and credit card reforms, and the auto bailout.