“…The race for most effective ad may be nearly as competitive as the election itself. Romney and the GOP PACs are doing only slightly better than the Obama camp among independents with a slim 2 percent margin, credited to Public Notice’s ‘Washington Is Still Digging’ ad.
|Public Notice||Washington Is Still Digging||:30||541|
|Obama for America||Worried||:30||465|
|Obama for America||The Choice||:60||461|
|Secure America Now||Don’t Cut Defense||:30||459|
|Romney for President||Believe In Our Future||:60||446|
|Romney for President||Where Did All The Money Go?||:30||441|
|Obama for America||Always||:30||437|
Ad rank among general population:
|Public Notice||Washington Is Still Digging||:30||526|
|Obama for America||The Choice||:60||444|
|Americans for Prosperity||One Term Proposition||:30||430|
|Romney for President||Where Did All The Money Go?||:30||429|
|Obama for America||Worried||:30||426|
|Romney for President||Believe In Our Future||:60||422|
|Obama for America||I Believe||:30||422|
Public Notice Research and Education Fund Earns Top Spot For Political Ads With “Washington is Still Digging”
Research Firm Ace Metrix Names “Washington is Still Digging” the “Most Effective” Political Ad of the Season
Arlington, Va.– The independent research firm Ace Metrix named Public Notice Research and Education Fund’s(PNREF) ad, “Washington is Still Digging”, the “most effective” political ad of the season, earning top marks on engagement metrics such as agreement, attention, relevance and credibility.According to Ad Week, “Washington is Still Digging” was “not only the highest-scoring ad among the general population with a 526, but also the top ad among the independents, scoring a 541…” The next highest scoring ads registered 448 among the general population and 465 among independents.
“The goal of this campaign is to highlight the enormity of the fiscal crisis we face as a nation and it’s encouraging and energizing to know that our ‘stop digging’ message to Washington is being heard,” said PNREF President Gretchen Hamel. “We will continue to educate and inform Americans about the consequences of our skyrocketing national debt and urge lawmakers in Washington to confront these serious issues and cut the reckless and wasteful spending.”
The 30-second spot, which was part of a $1.2 million national cable and online campaign running from late July through early August, urges Congress and the president to “stop digging” and address America’s nearly $16 trillion national debt. Click here to see how “Washington is Still Digging” compared to other recent political ads.
“Washington is Still Digging”