Guess What Percent Of Black Friday Online Sales Came From Twitter Referrals?

Guess What Percent Of Black Friday Online Sales Came From Twitter Referrals?

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Business Insider – What percent of online sales on Black Friday do you think came from Twitter referrals?How about Facebook?While you’re pondering those questions, here are some other factoids from a report on Black Friday online sales by IBM:

  • The average Black Friday online shopper bought 5.6 items per order. That’s down 13% from last year. It’s also down 40% from Friday, November 16th, a week earlier. Hard to know what to make of that.
  • The average shopping “session” length was 6 minutes and 39 seconds. That’s down about 10% from last year. Compare that to the average hellish shopping session in a physical store, and you’ll see why ecommerce is continuing to grow as a percent over overall retail sales.
  • The “conversion rate” of online shoppers–the percentage of those who visited the site who actually bought something–was 4.58%. That’s up 9% from last year.
  • Mobile devices (smartphones and tablets) accounted for 16% of sales. That’s up from 10% last year.

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