PCWorld – Although Redbox Instant has been billed as a rival to Netflix, it’ll be a much different kind of streaming video service, according to new details.
Redbox Instant by Verizon, as it’s officially called, will be “targeted squarely at movie lovers,” Shawn Strickland, the chief executive of the service, told the Associated Press. It’ll have about 5,500 streaming movies at launch, but no TV shows.
That’s a big difference compared to Netflix and Amazon Prime Instant Videos, which both rely heavily on TV shows to fill out their catalogs. For TV junkies who use those services to binge on serial dramas like “Mad Men” and “Breaking Bad,” Redbox Instant’s focus on movies may be a deal-breaker.
Verizon and Redbox parent company Coinstar hope to make up for it by offering more popular movies, with content coming from Warner Bros., Epix, MGM and Lionsgate. For instance, Redbox Instant will offer “The Hunger Games,” a film that hit theaters last March, for instant streaming.