“Washington is Still Digging” Named Most Effective Political Ad of the Season

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Public Notice’s recent ad “Washington is Still Digging” was just named the “most effective” ad of the political season so far (by a significant amount).  The ad focuses on the skyrocketing national debt and urges Washington to “stop digging.”
“…The race for most effective ad may be nearly as competitive as the election itself. Romney and the GOP PACs are doing only slightly better than the Obama camp among independents with a slim 2 percent margin, credited to Public Notice’s ‘Washington Is Still Digging’ ad.

That ad, which calls out the Obama administration for the nation’s growing debt, was not only the highest-scoring ad among the general population with a 526, but also the top ad among the independents, scoring a 541…”
Group Ad Length Ace score
Public Notice Washington Is Still Digging :30 541
Obama for America Worried :30 465
Crossroads GPS Worst :30 462
Obama for America The Choice :60 461
Secure America Now Don’t Cut Defense :30 459
Romney for President Believe In Our Future :60 446
Romney for President Where Did All The Money Go? :30 441
Moveon.Org Rfalca Romney :30 440
RNC Right Choice :30 437
Obama for America Always :30 437

Ad rank among general population:

Group Ad Length Ace score
Public Notice Washington Is Still Digging :30 526
Priorities USA Understands :60 448
Obama for America The Choice :60 444
RNC Right Choice :30 442
Crossroads GPS Worst :30 434
Americans for Prosperity One Term Proposition :30 430
Romney for President Where Did All The Money Go? :30 429
Obama for America Worried :30 426
Romney for President Believe In Our Future :60 422
Obama for America I Believe :30 422

 

Public Notice Research and Education Fund Earns Top Spot For Political Ads With “Washington is Still Digging”

Research Firm Ace Metrix Names “Washington is Still Digging” the “Most Effective” Political Ad of the Season

Arlington, Va.– The independent research firm Ace Metrix named Public Notice Research and Education Fund’s(PNREF) ad, “Washington is Still Digging”, the “most effective” political ad of the season, earning top marks on engagement metrics such as agreement, attention, relevance and credibility.According to Ad Week, “Washington is Still Digging” was “not only the highest-scoring ad among the general population with a 526, but also the top ad among the independents, scoring a 541…” The next highest scoring ads registered 448 among the general population and 465 among independents.

“The goal of this campaign is to highlight the enormity of the fiscal crisis we face as a nation and it’s encouraging and energizing to know that our ‘stop digging’ message to Washington is being heard,” said PNREF President Gretchen Hamel.  “We will continue to educate and inform Americans about the consequences of our skyrocketing national debt and urge lawmakers in Washington to confront these serious issues and cut the reckless and wasteful spending.”

The 30-second spot, which was part of a $1.2 million national cable and online campaign running from late July through early August, urges Congress and the president to “stop digging” and address America’s nearly $16 trillion national debt. Click here to see how “Washington is Still Digging” compared to other recent political ads.

“Washington is Still Digging”